A typical American company spends about $1,200 per employee every year on professional training and personal development. It?s a figure I took for granted at Apple, where a huge chunk of my job involved delivering career training to both internal employees and external customers.
When I left Apple to launch 2820 Press, I started talking to clients about their challenges. Job skills training always comes up in those conversations, regardless of the size of the company I?m talking with. For instance:
- Fortune 500 companies often spend lots of time and money building out their own skills training programs. The American Society for Training & Development estimates that employees at those companies spend about 31 hours every year getting trained or retrained on key aspects of their jobs. However, employees in those companies don?t always get to choose training that aligns with their personal career goals.
- Medium-sized companies frequently budget for employee training, but lack the resources to develop in-house development resources. They lean heavily on professional development experiences at industry conferences, which aren?t always the most productive places to get real learning done.
- Small businesses often skimp on employee development, either from the standpoint that employees can?t take a full week away from their jobs, or from the misconception that they have to spend as much as their larger competitors.
That?s why we?re proud to formally announce the launch of Tuesday Night Business Club. It?s a fun series of business classes designed to develop the skills that you?ll need to survive the new world of work. Our first series of classes includes topics related to business technology, marketing communications, and company financing.
Throughout the spring and summer of 2013, we?re staging a series of 90-minute workshops in the event space at Benjamin?s Desk, Philadelphia?s premier professional coworking space. We?re calling this 13-week stretch ?Season One,? with a bonus sneak preview session scheduled for Tuesday, March 26. There?s also a parallel Master Class on writing for the web that extends across four weeks, making for a total of 18 sessions in the season.
Until April 1, you can register a Season Pass that gets you into all 29 hours of professional development programming for just $499. That?s just two hours shy of ASTD?s average for large employers, at less than half the average investment. If you can?t make it into Center City for in-person training, you can still participate in our live webinar of each session, at a $200 discount. Every participant, both live and in-person, gets access to a members-only discussion forum where they can review session recordings and continue their learning long after each event.
While you?ll be able to purchase tickets to each session on an a la carte basis, I should warn you that we?re only keeping 12 seats available in the live sessions, and just 36 slots open for conference call participants. Keeping the class size small allows me to make each session highly interactive, especially for participants who also want to build relationships with each other throughout the series.
With a consistent schedule, convenient location, and affordable pricing, I think we?ve built a professional development team that can serve the needs of growing teams, while appealing to solo professionals who want to remain competitive in today?s market.
Visit the Tuesday Night Business Club minisite for details and descriptions of Season 1?s classes, or skip right to our ticketing system to reserve your seats today.
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